Marluvas inaugurates Factory Store and expands brand relationship experience

Marluvas inaugurates its new Factory Store, a project developed to further strengthen the brand's connection with its audiences and offer a new experience of relationship, purchasing, and closeness to the Marluvas universe.

Located at the company's Distribution Center on the Fernão Dias Highway in Três Corações, with the entrance at KM 754, the store is born with the purpose of being much more than just a point of sale. The space was designed as an official brand showcase, bringing together exclusive Marluvas products, promotional items, new releases, strategic lines, and outlet options in an environment prepared to enhance the customer experience.

The Marluvas Factory Store will operate under an institutional retail model, without competing with the brand's distributors. The proposal is to function as a point of relationship, experience, and product validation, reinforcing Marluvas' presence among employees, representatives, visitors, partners, consumers passing through the region, and other audiences who wish to learn more about the strength of the brand.

The new space also reinforces the company's culture of innovation, serving as an environment for campaigns, activations, controlled releases, partner actions, and consumer outreach. Furthermore, the store will allow for the observation of perceptions, behaviors, and opportunities related to products, contributing to marketing, development, and institutional strengthening strategies.

Among the project's objectives are the strengthening of brand positioning, the enhancement of internal pride, the expansion of the sensory and digital experience with Marluvas products, and the creation of a channel for exclusive items, sales, and releases in a controlled environment.

The operation was structured to include in-person service and digital channels, including social media and WhatsApp, ensuring practicality, organization, and proximity to the brand's different audiences.

With the opening of the Factory Store, Marluvas takes another step in its trajectory of innovation, relationship, and valuing the experience, creating a space that brings the company even closer to the people who are part of its history and reinforcing its commitment to the protection, comfort, and trust of those who move the world.